Marketing: Channeling Your Inner Madison Avenue

From Scott: Marketing. No matter how much sweat and polish you put on your product, if you don’t market it correctly, your chances of making decent sales are slim, at best. This was the topic of discussion at a break-out

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Routes to publishing II: The Kindle Select Program

From Scott: Several weeks ago, I discussed the different publishing options available to authors these days. You can go the traditional route, through legacy publishers, with or without an agent. You can pay to have the paper version of your

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Pub-quest: The choice between traditional and self-publishing

From Scott: Scott’s note: Back in September, I wrote a blog entry entitled Publishing Pitfalls, Perils, & Perks. In it, I discussed some of the options available to us, as writers, for publishing our work. I described the techniques involved,

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Self-publishing 2011: A year of changes and face-offs

Here’s our round-up of thoughts from 2011. From Rick: November 19, 2007–Amazon introduced the first Kindle (was it really that long ago?), and the revolution began. Sure, e-books existed long before that. Check out this Wikipedia article. But most folks

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Publishing Pitfalls, Perils & Perks

From Scott: Throughout the course of these blog posts, Rick and I will be offering advice and tips on the process of becoming a published author. This particular entry will discuss some of the benefits, disadvantages, and risks of working

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